Obagi Skin Care wanted to raise awareness of SkinClusion, a new initiative around diversity and inclusion with brand ambassador Priyanka Chopra. Obagi developed this initiative to elevate the global dialogue about diversity and making conscious choices to see the beauty in all of our differences, and to drive sales of their products thru a link to a Sephora landing page.
We helped Obagi partner with five beauty influencers to reach and engage the target audience: women 35-64 interested in beauty and skincare. These influencers created custom content featuring products from the Obagi Medical & Clinical Collection, with inspiring posts highlighting the SkinClusion initiative. Using our proprietary platform, we distributed the content dynamically across the influencers’ extended audiences within the target demo to find the audiences most likely to engage with the content.
OBAGI SKIN CARE - “SKINCLUSION”
Our influencers turned a regular night in into “Joy Night In” that celebrates delicious, guilt-free nights in with friends and family — eating Campbell’s soup and watching Hallmark movies. Influencers produced lifestyle and recipe image content shared to Facebook and Instagram with custom, approved captions and CTAs driving targeted engagements and site traffic at rates well above industry standard — thanks to our data-driven approach to targeted content promotion.
CAMPBELL’S SOUP - HALLMARK CONTENT INTEGRATION
With just 48 hours notice STX Studios knew they could count on Megan Media to deliver influencers to screenings for the launch of the “Bad Moms” movie franchise. Our team identified 165 mom influencers to attend a private screening in 117 cities in 33 different states — a massive logistical feat executed flawlessly.
After the screening, our influencers created custom image and video content and posted to Facebook, Instagram and Twitter to share their reaction to the movie (which was overwhelmingly positive). We then convened those women in a discussion on Twitter, in a live discussion about Bad Moms that generated 80 million impressions within one hour.
BADMOMS - MOVIE SCREENING EVENT & ONGOING FRANCHISE SUPPORT
Under Armour was launching their new RUSH line at their NYC Performance Lab. In order to shift their brand image of being a menswear-only brand, they needed to engage new audiences — fitness minded women. Under Armour partnered with us to select two NYC based influencers to attend the Under Armour RUSH event and create custom content featuring the new line and performance lab. Athletic and fitness professional influencers created gorgeous content featuring key themes and caused a frenzy of engagements with their gifs, photos and videos on Facebook and Instagram. Our combination of data driven targeting and great influencer content overdelivered on engagement rates by 144% - 7x higher than the industry standard.
UNDER ARMOUR - NEW PRODUCT LAUNCH
Walgreens partnered with us to educate beauty consumers about their in-store beauty consulting services nationwide in Spring of 2019 to compete with Sephora’s in-store beauty consultations. In order to expand their brand, they wanted to build excitement among women 25-45 with interest in beauty and cosmetics.
We recruited lifestyle and beauty influencers to attend in-store beauty consultations at Walgreens’ new beauty counter. Our influencers created and shared customized content produced onsite to Facebook and Instagram. Followers engaged with the posts, liking, sharing, viewing and commenting, and demonstrated great excitement for these new offerings while our proprietary software optimized content to reach the most likely to engage followers. Brand trust and beauty market share for Walgreens soared.
WALGREEN’S IN-STORE BEAUTY EXPERIENCES